Display Advertising

Display Advertising

Make positive impressions efficiently and effectively.

Display advertising on EEJournal.com puts your branding and messaging front and center.

Display ads on EE Journal got between 0.21% to 1.39% CTR in 2019.

*Data for ads with the same placement and audience

How does it work?

Each Display Advertising campaign includes top, middle, and bottom banner placements on the EEJournal.com home and content pages and in daily email newsletters

Each month you’ll receive a report.

We’ll send total impressions, the number of clicks the ads generated, and your CTR %.

If you want to monitor your promotion’s progress before our monthly report is available, we offer customers direct access to our ad server. Let your EE Journal contact know you are interested and we’ll send over login information and instructions!

Ready to get started?

1.  Decide how many ad views you’d like to purchase.

You can purchase however many ad views (impressions) fit your goals and budget. The following table gives rough guidance for various lengths and strengths of campaigns:

admatrix

2.  Choose your ad creative and which sizes to include.

You can send as many individual ad creatives as you want, but each creative must be sent as a .jpg or .gif and in the following two sizes:

•   IAB standard “Medium Rectangle” (300×250) *Required

•   IAB standard “Leaderboard” (728×90) *Required

You may then optionally also include the below larger sizes for each creative. If available, we’ll substitute these in situations where a responsive layout makes more space available:

•   “Large Rectangle” (336×280) *Optional

•   “Super Leaderboard” (970×90) *Optional

Each ad set may be additionally submitted in rich-media format for the web (HTML5, etc.) and can include third-party ad server tags. A .jpg or .gif ad is still required for browsers that do not support rich media and for email newsletters.

* Each ad must meet IAB standards

3.  Send materials one week prior to publication.

For each ad set you submit, please include the following details:

•  Start date and end date for the campaign

•  Number of ad views you want to allocate to the ad-set

•  URL for the landing page where clicks will be directed

What It Costs

Contact your marketing representative for a quote specific to your campaign needs.

Click here for our Terms & Cancellation Policy.