Frequently Asked Questions

General Marketing Program Questions

  • How does EE Journal’s social media reach compare to other digital electronic engineering publications?

    As the first fully digital publication in the industry, EE Journal pioneered social media marketing to professional electronic engineers and continues to lead the field. We believe EE Journal has the largest social media reach of any trade publication targeting professional electronics engineers. Check out our Audience page for more information on EE Journal’s reader demographic and social following.

  • We want to do “content marketing” but we don’t have much content. Can you help?

    Yes! We believe content marketing is the best way to reach the engineering audience, so we offer a variety of programs to fit your needs.

    If you don’t have technical papers, videos, or blog content to promote, but you’re ready to invest in a powerful, engaging, and evergreen asset, our Chalk Talk program might be the right fit for you! We make it as simple as possible: you put together a presentation and we walk you through the production and post-production process from start to finish. Learn more about Chalk Talks here.

  • Does EE Journal offer display advertising or banner ads?

    Yes! Our display advertising program is sold by impressions. Each campaign includes top, middle, and bottom banner placements plus a descriptive text ad/link on the home page of EEJournal.com, in the content areas of EEJournal.com, and in relevant email newsletters. Please note, we do not offer page take-overs, welcome ads, or any full-screen options. 

    More questions? See the “Display Advertising” section of the FAQ below or reach out to advertising@eejournal.com.

  • Does EE Journal capture leads or offer “guaranteed lead” programs?

    With the emergence of GDPR and other privacy laws, EE Journal takes a non-traditional approach to lead generation. While we do not capture or share registration data with any sponsor (our privacy policy has more information), EE Journal’s content marketing programs are designed to generate interest and engagement with your promoted content. Interested prospects are then funneled to your company site or landing page to become first-party leads.

  • Does EE Journal offer dedicated e-blasts or list rentals?

    When readers register with EE Journal, they opt to get emails ONLY from EE Journal. This, in addition to privacy regulations such as GDPR, prevents us from sending emails to our list other than the specific newsletters for which readers have opted-in. Our privacy policy has more information.

Boost Programs – VideoBoost, PaperBoost, BlogBoost

  • Can I target my boost campaign by country?

    Yes! Given the social media components of our Boost programs, we will never be able to FULLY limit your promotion’s exposure, but we can influence who sees it the most! Just provide us with your campaign’s target countries when you are scheduling your Boost and we’ll adjust your promotion accordingly. Please note, the more you target your promotion audience, the fewer clicks your promotion is likely to receive.

  • Do you recommend I gate my technical content or allow open access?

    We strongly recommend that you allow open access to your promoted content. Over the years we’ve observed that immediately requiring registration turns away 99% of interested people, many of whom are real prospects. Plus, requiring readers to give up private contact information BEFORE they’ve had a chance to hear your message – whether by reading your paper or watching your  video – creates a negative impression of your brand.

    Instead, we recommend allowing open access and including a compelling call-to-action as part of your content or host page. This gives you a chance to impress and inform your readers and capture data from truly interested, quality leads.

  • What causes spikes in traffic to my boosted content?

    Several factors make pacing for individual Boost promotions unpredictable. For example, you’re likely to see surges of activity as the promotion spreads on social media or as editorial content goes live on our site drawing in readers.

  • How can I track my campaign’s progress?

    Each month, you’ll receive a report detailing campaign performance. Reports include engagement metrics and total estimated impressions for content promotions.

Chalk Talk Webcasts

  • General Overview

    Please reference the Chalk Talk Webcast program page for a general overview of the program. A few frequently asked questions are listed below, but more detailed information on how to prepare to record a Chalk Talk Webcast episode is included in our Chalk Talk preparation instructions.

  • How long should my Chalk Talk be?

    We have produced Chalk Talks as short as six minutes, and as long as one hour. Our recommended target is 15-20 minutes as that is the peak point for audience retention. We recommend approximately one slide per minute – so between 15 and 20 slides is an average presentation, however we can deal with far more or far fewer. We want to take whatever time is needed to tell your story well, in a concise and compelling format that holds the audience’s attention.

  • Can we have more than one presenter?

    Yes! Just let your EE Journal contact know you’d like to have two presenters and we’ll make sure we are prepared. Remember to think through which presenter will discuss which slides in your presentation deck and to send through headshots for each presenter.

  • Can we have animations in our presentation?

    Yes! We encourage animations in PowerPoint presentations for Chalk Talks. In a streaming presentation (versus an in-person talk) you don’t have the physical presence of a presenter to keep the audience focused, and to direct their attention to the appropriate section of slides. Animations can provide those visual cues to the viewer to see which bullet is being discussed or what part of a diagram is being described. We will often add additional animations during the post-production process to make the presentation clearer.

  • Typically, the “call-to-action” link directs the viewer to a page of your choosing where they can take the next step of engagement – buy a development kit, download eval software, read a white paper, etc. We will promote this link in the advertising for the Chalk Talk and in the presentation itself. We embed clickable links into the video and we put the call-to-action link in the description below the video player as well.

  • How long does the recording process take?

    Chalk Talk recording sessions usually take about an hour.

  • How long until I see a proof of my Chalk Talk?

    Our lead time from recording to first proof is approximately four to six weeks.

  • How can I track my campaign’s progress?

    Each month of your year-long promotion, you’ll receive a report detailing the performance of your Chalk Talk. We’ll send you the number of clicks-to-play (episode views) your episode has accumulated, our estimate for total impressions, the average percentage of the video that was viewed, and the number of clicks on your call-to-action URL.

Display Advertising

  • Do you do pop-up ads or page take-overs?

    Due to overwhelming audience feedback, EE Journal does not offer roadblocks, pop-ups, welcome ads, or page-takeovers.

  • Is click-thru-rate a good measure of my campaign performance? What is EE Journal’s average click-thru-rate?

    No – EE Journal does not consider click-thru-rate (CTR) to be a reliable measure for the success of a display advertising campaign. Most banner ads are best suited to brand awareness campaigns: the creative delivers a message to the viewer, and the reach of that message is measured by impressions.

    If your goal is to drive traffic to a particular product page or URL, we encourage you to utilize one of our Boost programs with proven track records for driving traffic to promoted content. However, if you don’t yet have content to promote using one of our Boost programs, we strongly suggest you include a call-to-action in your banner ad creative. We’ve found CTR varies widely depending on the ad creative and the strength of your call-to-action. Ads with the same audience and placement on EE Journal have seen between 0.23% and 1.39% CTR in the last year.

  • What ad sizes/types to I need to provide for my banner campaign?

    You can send as many individual ad creatives as you want for your display advertising campaign, but each creative MUST be sent in the following two sizes:

    • IAB standard “Medium Rectangle” (300×250) *Required
    • IAB standard “Leaderboard” (728×90) *Required

    You may then optionally include the below larger sizes for each creative as well. If you choose to provide, these additional sizes will be substituted in situations where the responsive layout makes more space available. If only the smaller sizes are available it will show the smaller sizes in all browser windows, regardless of size.

    • “Large Rectangle” (336×280) *Optional
    • “Super Leaderboard” (970×90) *Optional

    Finally, each creative may also optionally be submitted in rich-media format for the web (HTML5, etc.) and may be delivered using third-party ad server tags. A .jpg or .gif ad is still required for browsers that do not support rich media and for email newsletters.

  • How can I track my campaign’s progress?

    Each month of your campaign you’ll receive a report detailing performance. For display ads, this includes total impressions, total clicks on your ads, and the click through rate (CTR).