Frequently Asked Questions
General Marketing Program Questions
As the first fully digital publication in the industry, EE Journal pioneered social media marketing to professional electronic engineers and continues to lead the field. We believe EE Journal has the largest social media reach of any trade publication targeting professional electronics engineers. Check out our Audience page for more information on EE Journal’s reader demographic and social following.
Yes! We believe content marketing is the best way to reach the engineering audience, so we offer a variety of programs to fit your needs.
If you don’t have technical papers, videos, or blog content to promote, but you’re ready to invest in a powerful, engaging, and evergreen asset, our Chalk Talk program might be the right fit for you! We make it as simple as possible: you put together a presentation and we walk you through the production and post-production process from start to finish. Learn more about Chalk Talks here.
Yes! Our display advertising program is sold by impressions. Each campaign includes top, middle, and bottom banner placements plus a descriptive text ad/link on the home page of EEJournal.com, in the content areas of EEJournal.com, and in relevant email newsletters. Please note, we do not offer page take-overs, welcome ads, or any full-screen options.
More questions? See the “Display Advertising” section of the FAQ below or reach out to firstname.lastname@example.org.
Boost Programs – VideoBoost, PaperBoost, BlogBoost
Yes! Given the social media components of our Boost programs, we will never be able to FULLY limit your promotion’s exposure, but we can influence who sees it the most! Just provide us with your campaign’s target countries when you are scheduling your Boost and we’ll adjust your promotion accordingly. Please note, the more you target your promotion audience, the fewer clicks your promotion is likely to receive.
We strongly recommend that you allow open access to your promoted content. Over the years we’ve observed that immediately requiring registration turns away 99% of interested people, many of whom are real prospects. Plus, requiring readers to give up private contact information BEFORE they’ve had a chance to hear your message – whether by reading your paper or watching your video – creates a negative impression of your brand.
Instead, we recommend allowing open access and including a compelling call-to-action as part of your content or host page. This gives you a chance to impress and inform your readers and capture data from truly interested, quality leads.
EE Journal uses the Revive ad server – a well respected, industry-accepted, third-party system. Revive does all click-counting for us: each click on the URL you provided for your promotion is first counted by Revive before being forwarded along to your content. If you want to monitor your promotion’s progress before our monthly report is available, we offer customers direct access to our ad server. Let your EE Journal contact know you are interested and we’ll send over login information and instructions!
Each month you’ll receive a report detailing the performance of your Boost promotion. Metrics include:
- “Clicks to play” (Video Views) is the number of people who have clicked “play” on your Featured Video. Your Featured Video is promoted on EEJournal.com home and content pages, in the EE Journal Daily email newsletters, on the EE Journal YouTube channel, on the EE Journal Facebook page, and in the EE Journal Twitter stream. YouTube tracks the total number of “views” across all these promotions and filters out fraud, bots, and spam-related views. This view count should correlate with the views you see in the EE Journal YouTube channel. Only “clicks-to-play” are counted – no “autoplay” is counted. YouTube also filters out very short views (they don’t disclose the minimum threshold).
- “Average % Viewed” is the average percentage of your video that was watched. Because of the way people tend to view (either leaving quickly or watching most of the way through) this roughly equates to the percentage of people who watched the whole presentation. “Average % Viewed” is calculated by YouTube.
- “CTA Clicks” (or call-to-action clicks) is the number of people who clicked the “more information” call-to-action link. “CTA Clicks” are tracked by Revive, EE Journal’s third-party ad server.
- “Estimated Impressions” is the number of people we estimate encountered your video based on the EE Journal website UMV, email newsletter circulation, YouTube views, social media following, and the clicks your video received.
- “Clicks to Read” is the number of people who clicked the link to read your content. The link normally leads directly to the landing page for the technical content on your site. “Clicks-to-Read” are tracked by Revive, EE Journal’s third-party ad server.
- “Estimated Impressions” is the number of people we estimate encountered your paper based on the EE Journal website UMV, social media following, and the clicks your promotion received.
- “Clicks to Read” is the number of people who clicked to read a post on your blog. The link normally leads directly to the individual blog post on your site. Post clicks are tracked by Revive, EE Journal’s third-party ad server.
- “Estimated Impressions” is the number of people we estimate encountered your blog promotion based on the EE Journal website UMV, email newsletter circulation, social media following, and the clicks your promotion received.
Several factors make pacing for individual Boost promotions unpredictable. For example, you’re likely to see surges of activity as the promotion spreads on social media or as editorial content goes live on our site drawing in readers.
If you are noticing a difference between the numbers in our monthly report and your in-house analytics system (such as Google Analytics), it is important to note that analytics systems and click trackers measure and filter traffic differently. We’ve experimented extensively to try to understand the difference and we’ve found that analytics systems tend to report only about a quarter of the clicks captured by a click-tracker.
One reason for this is that large numbers of our readers are professional engineers who are visiting from behind corporate firewalls. This causes undercounting by analytics programs due to hidden individual IP addresses, suppression of cookie data, stripping of UTM “source=” parameters, and so forth. True click counters are immune to this effect as they count when the click occurs, whereas analytics programs track traffic arriving at your site to see where it came from – making them vulnerable to corporate firewall technology that suppresses or strips that information.
Similarly, because our programs make extensive use of EE Journal’s large social media footprint, a large portion of the traffic generated by your programs with us will not show EEJournal.com as the source. Clicks that originate on Twitter, LinkedIn, Facebook, YouTube, or from our email newsletters will show the source as those platforms, not EE Journal.
If you want to track clicks independent of our ad server, you can send us click-tracking links from another ad server. Please note, this is not the same as sending us a tracking link with “?UTM source=” (UTM parameters are intended for use with Google Analytics or similar systems and will generally show a large discrepancy compared with true click-counting for reasons described above).
Please note that even with click-tracking from another ad server, totals rarely match exactly. Each ad server has its own filtering system to try to identify “real” clicks from other traffic noise. Most filter things like repeated clicks from the same IP address (which can occur legitimately when large company firewalls make it appear that ALL of their employees clicks are coming from a single IP address), clicks where the user vanishes before the page loads, clicks from suspicious IP addresses or geographies, and so forth. Click counting is an inexact process, and results should be considered only estimates of the number of individuals who engaged with your promotion.
Chalk Talk Webcasts
Please reference the Chalk Talk Webcast program page for a general overview of the program. A few frequently asked questions are listed below, but more detailed information on how to prepare to record a Chalk Talk Webcast episode is included in our Chalk Talk preparation instructions.
We have produced Chalk Talks as short as six minutes, and as long as one hour. Our recommended target is 15-20 minutes as that is the peak point for audience retention. We recommend approximately one slide per minute – so between 15 and 20 slides is an average presentation, however we can deal with far more or far fewer. We want to take whatever time is needed to tell your story well, in a concise and compelling format that holds the audience’s attention.
Yes! Just let your EE Journal contact know you’d like to have two presenters and we’ll make sure we are prepared. Remember to think through which presenter will discuss which slides in your presentation deck and to send through headshots for each presenter.
We would love to have your slide deck a week prior to your recording session. However, we realize that the reality in many companies is that people are making changes right up to the recording date. If you give us the final copy of your PowerPoint when we arrive for recording, it will work out just fine.
Yes! We encourage animations in PowerPoint presentations for Chalk Talks. In a streaming presentation (versus an in-person talk) you don’t have the physical presence of a presenter to keep the audience focused, and to direct their attention to the appropriate section of slides. Animations can provide those visual cues to the viewer to see which bullet is being discussed or what part of a diagram is being described. We will often add additional animations during the post-production process to make the presentation clearer.
Well, now you’re kinda pushing your luck, huh? To reiterate – we’d really love to have your final PowerPoint slides a week in advance of your recording session. We’re “OK” if you have to wait until the session to give us your final version. And, OK – yes, people often discover things during the recording sessions that they want to fine-tune in their slides. As long as you can get us your final-final-we’re-not-kidding-this-time slides within a week after your recording session, you won’t hold up post production on your episode.
HOWEVER – Once we have completed the integration of the audio with your final slides, we do NOT want additional changes to your slide deck. Swapping out PowerPoint slides in a finished episode is an enormous amount of work for the post production team. The proof/approval process at the end is not the time to be finding problems with your original slides – it is intended to catch any errors introduced in post production such as problems with the audio edit or timing of the audio with the visual elements.
Typically, the “call-to-action” link directs the viewer to a page of your choosing where they can take the next step of engagement – buy a development kit, download eval software, read a white paper, etc. We will promote this link in the advertising for the Chalk Talk and in the presentation itself. We embed clickable links into the video and we put the call-to-action link in the description below the video player as well.
Chalk Talk recording sessions usually take about an hour.
Our lead time from recording to first proof is approximately four to six weeks.
Each month of your year-long promotion, you’ll receive a report detailing the performance of your Chalk Talk. You’ll see the most growth in the first half of your campaign: we front-weight promotion the first six months after launch and reduce frequency the second six months. We do this to maximize exposure of your episode while it is most relevant and to nurture the EE Journal audience over time.
Each report will include the following:
- “Clicks to Play” (Webinar Views) is the number of people who have watched your Chalk Talk so far. Your Chalk Talk is featured on EEJournal.com home and content pages, in the EE Journal Daily email newsletters, on the EE Journal YouTube channel, on the EE Journal Facebook page, and in the EE Journal Twitter stream. YouTube tracks the total number of “views” across all these promotions and filters out fraud, bots, and spam-related views. This view count should correlate with the views you see on the EE Journal YouTube channel. Only “clicks-to-play” are counted – no “autoplay” is counted. YouTube also filters out very short views (they don’t disclose the minimum threshold).
- “Average % Viewed” is the average percentage of the Chalk Talk that was watched. Because of the way people tend to view (either leaving quickly or watching most of the way through) this roughly equates to the percentage of people who watched the whole presentation. “Average % Viewed” is calculated by YouTube.
- “CTA Clicks” (or call-to-action clicks) is the number of people who clicked the “more information” call-to-action link. Call-to-action clicks are tracked by Revive, EE Journal’s third-party ad server.
- “Estimated Impressions” is the number of people we estimate encountered your Chalk Talk, based on the EE Journal website UMV, email newsletter circulation, YouTube views, social media following, and the clicks your Chalk Talk has received.
Due to overwhelming audience feedback, EE Journal does not offer roadblocks, pop-ups, welcome ads, or page-takeovers.
No – EE Journal does not consider click-thru-rate (CTR) to be a reliable measure for the success of a display advertising campaign. Most banner ads are best suited to brand awareness campaigns: the creative delivers a message to the viewer, and the reach of that message is measured by impressions.
If your goal is to drive traffic to a particular product page or URL, we encourage you to utilize one of our Boost programs with proven track records for driving traffic to promoted content. However, if you don’t yet have content to promote using one of our Boost programs, we strongly suggest you include a call-to-action in your banner ad creative. We’ve found CTR varies widely depending on the ad creative and the strength of your call-to-action. Ads with the same audience and placement on EE Journal have seen between 0.23% and 1.39% CTR in the last year.
You can send as many individual ad creatives as you want for your display advertising campaign, but each creative MUST be sent in the following two sizes:
- IAB standard “Medium Rectangle” (300×250) *Required
- IAB standard “Leaderboard” (728×90) *Required
You may then optionally include the below larger sizes for each creative as well. If you choose to provide, these additional sizes will be substituted in situations where the responsive layout makes more space available. If only the smaller sizes are available it will show the smaller sizes in all browser windows, regardless of size.
- “Large Rectangle” (336×280) *Optional
- “Super Leaderboard” (970×90) *Optional
Finally, each creative may also optionally be submitted in rich-media format for the web (HTML5, etc.) and may be delivered using third-party ad server tags. A .jpg or .gif ad is still required for browsers that do not support rich media and for email newsletters.
Each month you’ll receive a report detailing your campaign’s performance. Metrics include:
- “Impressions” is the number of times your ad was shown on EEJournal.com or in an EE Journal Daily Newsletter. In newsletters, impressions will only be counted if the user’s email client has requested the ad image and actually shows the ad. Ads blocked by ad blockers or by email ad filters are not counted. Impressions are tracked by Revive, EE Journal’s third-party ad server.
- “Clicks” is the number of times your ad was clicked on EEJournal.com or in an EE Journal Daily Newsletter. Clicks are counted by Revive, EE Journal’s third-party ad server.
- “CTR” (click-thru-rate) is the percentage of impressions that resulted in a click (clicks divided by impressions). CTR is measured by Revive, EE Journal’s third-party ad server.